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StartupUpdated 36 min ago

InMobi Secures Naming Rights For Bengaluru’s Ibbaluru Metro Station For ₹65 Cr

Image: Inc42

Ahead of its long due IPO, adtech unicorn InMobi has bolstered its marketing by securing a naming rights for Bengaluru’s Ibbaluru Metro Station for the next 30 years via a ₹65 Cr deal.

The partnership will see InMobi support Namma Metro over a 30-year concession, and Ibbaluru Metro Station will be known as InMobi Ibbaluru Metro Station.

“Bengaluru is one of the world’s leading technology hubs. InMobi was born here, and over the last 18 years, we’ve grown alongside the city, continuing to build from India for the world. This partnership is our way of giving back to the city that gave us our start,” the company said in a statement. 

The deal will contribute to BMRCL’s non-fare revenue, which includes income from commercial activities such as station branding and advertising, alongside its core passenger fare collections. BMRCL said the partnership would support metro infrastructure development and encourage more corporate participation in the city’s public transport ecosystem.

The naming-rights deal comes as InMobi continues to work towards a public listing in India, a plan first reported over two years ago. In July 2024, reports said the company was targeting a 2025 IPO at a valuation of around $10 Bn. However, the proposed timeline has since slipped, with InMobi yet to file its draft red herring prospectus (DRHP).

The delay in the proposed listing has coincided with changes in InMobi’s shareholding structure.

In December 2025, InMobi’s cofounders bought back around 25-30% stake from early investor SoftBank, bringing the latter’s holding down from approximately 35% to less than 8%. The transaction was backed by $350 Mn in debt raised from Varde Partners, Elham Credit Partners and SeaTown Holdings.

The reshuffle in InMobi’s cap table continued in 2026, with private equity firm True North reportedly acquiring a 2-3% stake through a secondary transaction valued at around $50-60 Mn. The deal also provided partial exits to some early investors.

Alongside these shareholder transactions, InMobi has been putting the banking team in place for its proposed listing. The company has appointed JPMorgan Chase, Jefferies, Kotak Mahindra Capital and Axis Capital as merchant bankers for the IPO. Earlier reports pegged the proposed issue at around $1 Bn, although subsequent valuation estimates have varied.

While the IPO remains a work in progress, InMobi has continued to expand its advertising technology capabilities through acquisitions. In May 2026, the company acquired San Francisco-based mobile app marketing and analytics platform MobileAction to strengthen its capabilities in app discovery, user acquisition and advertising optimisation.

The post InMobi Secures Naming Rights For Bengaluru’s Ibbaluru Metro Station For ₹65 Cr appeared first on Inc42 Media.

This content is published by Inc42 and has not been created or edited by Hello Headlines. View original

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